Well, the big day has arrived. This morning saw the light of a new daily (click here to download it in pdf) , founded by Antonio Padellaro and a troop of journalists from other newspapers, including Marco Travaglio, Peter Gomez, Luke Telese, Furio Colombo and Marco Lillo . the daily , head bright red, retro graphics and limited edition: so limited that, although he has tried a signed copy for the whole neighborhood, the shipment was useless morning. "Phone calls, protest, made all 'advertising is and then I have sent three copies of each kiosk. It 's a shame, "said the newsagent rant in via della Giuliana, Rome, Prati district." Very few copies, ended at 7 this morning, "said the Lady of mildly kiosk square Clodius. On the other hand, that copies would be snapped up if they waited a bit 'all: all except publisher and editors, apparently: "We got in the end, one hundred and ten thousand (write it long, so it is stunning) copies - Telese wrote yesterday on his blog - Why? Small steps, is the strategy of our director, George Poidomani. We can not sbracare, we can not waste. Better run out a copy, a copy made. And not a point of honor, but because this newspaper has not munificent donors. He has the money to subscribers, and there we sip them. "Sacrosanct, for heaven's sake. The policy of the newspaper Done will, according to its director," the Constitution of the Republic ", in this period so much criticism , insulted and trampled upon. Its uniqueness not have bosses or godfathers, slogans heard fifteen years ago for another newspaper "counter": The Voice Indro Montanelli (One master player "). on which to write Furthermore, two employees of the newspaper Done: Marco Travaglio and Peter Gomez, then young, now very established, and in the name of this new venture have sacrificed their savings and to secure their niches Unit and L'Espresso. Padellaro, in the first editorial, he insisted on the lack of constraints on employers, and also recalled that the inspiration of its line, and of course Enzo Biagi (the name of the publication is a tribute to its transmission), is and will Montanelli and his own voice . Now, being able to have the privilege to call myself an expert on the subject (case thesis), I am compelled to make a couple of comments:
1) the first issue of Page 535mila copies sold. Of which 90 thousand printed in a hurry in the morning and sold in the afternoon in Rome and Milan. Montanelli was ill-treated by telephone and "pulled the jacket from dozens of readers who could not find a copy at newsstands, and protesting this. "The first issue is now you have lost it, collect the second, third and all the others," said the old Indro editorial of the second number. Considering the above, and the fact that the public he addresses this new journal is basically the same, because only pull 110 thousand copies? Masochism?
2) Voice closed for various reasons and some faults. The main fault was to have created a pharaonic drawing without worrying about the cost: The error Done Daily will not do. But among the reasons that led to failure, was the lack of publicity and lack of funds by those small shareholders who had to bring cash to the coffers of the publishing company, the Piemmei. The industrialists, to quote Montanelli, act as cowards, unwilling to defy the wrath of what had just become Prime Minister. After fifteen years, this changed context can be defined, but worse.
There Will our heroes? For posterity will judge.
1) the first issue of Page 535mila copies sold. Of which 90 thousand printed in a hurry in the morning and sold in the afternoon in Rome and Milan. Montanelli was ill-treated by telephone and "pulled the jacket from dozens of readers who could not find a copy at newsstands, and protesting this. "The first issue is now you have lost it, collect the second, third and all the others," said the old Indro editorial of the second number. Considering the above, and the fact that the public he addresses this new journal is basically the same, because only pull 110 thousand copies? Masochism?
2) Voice closed for various reasons and some faults. The main fault was to have created a pharaonic drawing without worrying about the cost: The error Done Daily will not do. But among the reasons that led to failure, was the lack of publicity and lack of funds by those small shareholders who had to bring cash to the coffers of the publishing company, the Piemmei. The industrialists, to quote Montanelli, act as cowards, unwilling to defy the wrath of what had just become Prime Minister. After fifteen years, this changed context can be defined, but worse.
There Will our heroes? For posterity will judge.
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